Cutter Associates, Inc.

AGRIUM, Calgary Canada
Publicly-held, multi-billion dollar Manufacturer, Wholesaler and Retailer of Premier Agricultural Nutrients and leader in environmentally friendly control release nutrients and related products.

  • Led strategy formulation combining three former competitors into a single market leading Business Unit.
  • Positioned newly formed company to capture 10% of nutrient market with control release fertilizers in North America and then address significant international needs.
  • Transitioned sales/marketing approach from commodity to new product innovation, commercialization and introduction based on value proposition. Positioned company to:
    • increase volume over four times in three years providing “green” environmental benefits;
    • capture more revenue by situating company to evolve from commercial to agricultural focus.
  • Providing president on-going coaching regarding impacts of decisions.

BMK, LP, Carrollton, Texas
$225 Million, 700 employee, General Merchandise Distributor with 30 categories and 29,000 SKUs serving major grocery store chains nationally.

  • Restructured entire pricing model to insure profitability while successfully competing in a highly aggressive marketplace resulting in the securing of $24 million in new business.
  • Provided strategic direction and execution that, in three months, successfully integrated acquisition of country’s largest cosmetic distributor with $50+ million in revenues while retaining over 99% of customer base.

Non-Governmental contractor (NGO) implementing US foreign aid projects in Southeastern Europe, Central Asia and the Caucuses.

  • Evaluated, created and implemented complete business strategy reformation of Napredak, a recently bankrupt former Yugoslavian state owned grocery chain, allowing it to continue functioning.
  • Transitioned highly educated workforce with no capitalistic business skills into an excited, knowledgeable and entrepreneurial team.

HIESTAND USA, INC., Grand Prairie, Texas
Startup US sales subsidiary of a $230 million publicly held Swiss manufacturer of pastries and croissants serving upscale hotels and restaurants through a variety of distribution channels.

  • Created startup business strategy to effectively compete based on quality in highly competitive market.
  • Planned, marketed, executed and administered creation of complete operating business unit from startup to $2 million in revenue the first year.

BELLEGROVE CERAMICS, Dartford, Kent, Great Britain
$55 Million ceramic tile distributor serving major chain retailers and 5,000+ independent retailers, builders, contractors, architects and designers with four warehouses strategically located throughout Great Britain. 

  • Created & implemented strategic plan to integrate new acquisition into Gruppo Ceramiche Ricchetti.
  • Dramatically increased levels of customer service while reducing costs by 25%.
  • Introduced 600+ new company produced items while reducing total inventories by $1.5 million.
  • Increased share of company-produced products to over 24% of total company sales.
  • Pioneered an innovative freight system to handle 2,500 containers per year allowing electronic real time tracking by item of the incoming orders while reducing costs by 6%.